Overseas Market Research Report on Stage Rental in the LED Display Industry

I. Market Overview

In 2024, the global LED stage rental display market reached USD 9.854 billion (according to Research data from Hangjia), representing a year-over-year growth of 2.81%. Although the Chinese market declined by 13.92%, the overseas markets (Europe, the U.S., and Asia-Pacific) experienced a growth of approximately 15%, becoming the main growth engine.

Core Growth Drivers: Rising demand for large-scale concerts, sports events, and virtual production (XR), along with the "cloud warehouse model" enhancing flexibility in the rental market.

2025 Forecast: TrendForce predicts that the global LED rental display market will exceed USD 1.7 billion in 2025, with the stage rental segment accounting for more than 60%.

II. Drivers of Overseas Market Growth

1. Surge in Demand for Major Events

• Concerts and Music Festivals: High-end LED rental displays are in demand due to large-scale tours such as Taylor Swift's world tour, Adele's Munich concert (main screen area: 4159.7㎡), and Jay Chou's "The Greatest Show" tour.

• Sports Events: Major tournaments such as the Paris Olympics, UEFA European Championship, and Copa America are driving LED screen procurement for temporary venues.

• Political Events: Public events like the U.S. elections and Indian elections have significantly increased the demand for LED rental screens.

2. Proliferation of Virtual Production (XR) Technology

• Film Production: LED virtual background walls (e.g., used in "The Mandalorian") are replacing traditional green screens, boosting the penetration of high-end rental screens.

• Flexible Rental Models: Clients can choose rental screen sizes and configurations based on event scale, reducing the cost of one-time purchases.

III. Regional Market Analysis

1. Europe and the U.S. Market

• Market Size: In 2024, the region accounted for 30% of the global market (Original Research Document data), dominated by the U.S. and Europe.

• Characteristics:

  • Strong demand for high-end products (e.g., Mini/Micro LED), with emphasis on image quality (high brightness, wide color gamut, low latency).

  • A mature event market, with LED rental screen usage in concerts and sports events exceeding 80%.

• Case Studies:

  • Adele’s concert in Munich utilized LED screens, generating total revenue of CNY 120–160 million.

  • Taylor Swift's tour boosted the demand for curved LED screens.

2. Asia-Pacific Market

• Growth Rate: The Asia-Pacific region saw a growth rate of over 15% in 2024 (Hangjia Research), with China, Japan, South Korea, and Southeast Asia as growth hubs.

• Characteristics:

  • China: The world’s largest production base, but domestic rental screen demand is affected by policy budgets, leading to increased overseas market share (e.g., XYG Xin Yueguang's overseas sales grew by 10–20%).

  • Southeast Asia and the Middle East: Economic development is driving the demand for large commercial events (e.g., Dubai Expo, Singapore F1 races).

3. Emerging Markets

• Africa and South America: Growing demand for cost-effective LED rental screens, primarily used in government projects, religious events, and commercial celebrations.

• Policy Support: Some countries have introduced cultural industry subsidy policies to encourage the adoption of LED rental screens.

IV. Competitive Landscape and Key Players

1. Chinese Companies Dominate Overseas Markets

• XYG Xin Yueguang: Achieved 15% growth in overseas sales in 2024, expanding into the Americas, Europe, and the Middle East. It specializes in high-end markets and offers customized rental solutions.

2. International Brand Competition

• U.S. Barco, German Laser: Maintain dominance in the high-end market with technological advantages, though their costs are relatively high.

• Korean Companies: Samsung and LG are leveraging OLED + LED hybrid solutions to capture the high-end performance market.

3. Comparison of Technology Routes

Technology TypeSMDCOBMini/Micro LEDMarket Share60%30%10%AdvantagesLow cost, easy maintenanceSeamless拼接, high reliabilitySuperior image quality, slim designApplication ScenariosMid-to-low-end rentalsHigh-end performances, virtual productionFilm production, AR/VR

V. Technology Trends and Innovation Directions

1. Accelerated Commercialization of Mini/Micro LED

• Cost Reduction: In 2025, the cost of Mini LED backlight chips is expected to decrease by 40% compared to 2023 (Hangjia Research).

• Application Expansion: Penetration into virtual production, home cinema, and automotive display markets is increasing.

2. AI Empowerment and Smart Interaction

• Real-Time Rendering: AI algorithms optimize dynamic image adjustments (e.g., audience gaze tracking).

• Content Generation: AI-generated dynamic ads or virtual backgrounds enhance the value of rental screens.

3. Environmental Protection and Sustainability

• Material Upgrades: Copper-iodine organic-inorganic hybrid materials reduce heavy metal pollution (China Report Hall data).

• Energy Efficiency Optimization: Smart dimming systems reduce energy consumption by more than 30%.

VI. Challenges and Risks

1. Short-Term Challenges

• Overcapacity: SMD packaging capacity utilization is only 50%, intensifying price wars and compressing profit margins.

• Supply Chain Volatility: LED chip prices are affected by fluctuations in gold prices (in Q1 2025, revenue from waste gold in chip manufacturing increased significantly).

2. Long-Term Risks

• Technology Homogenization: The P1.2-P1.6 market faces competition from SMD, COB, and MIP technology routes.

• Policy Barriers: Changes in U.S. tariffs may impact Chinese exporters.

VII. Outlook (2025–2030)

1. Market Size Forecast

• Global Stage Rental Screens: Expected to reach USD 1.7 billion in 2025 and surpass USD 3 billion by 2030 (TrendForce).

• Niche Markets: The virtual production market is projected to grow at a rate exceeding 50% annually, with Micro LED rental screens achieving a penetration rate of 20%.

2. Strategic Recommendations

• Focus on High-End Markets: Increase investment in Mini/Micro LED R&D to dominate the film production and XR sectors.

• Global Expansion: Reduce logistics costs by establishing overseas factories and local service teams (e.g., in the Middle East and Southeast Asia).

• Ecosystem Collaboration: Partner with content production companies and AI firms to develop smart rental solutions.

Appendix: Key Data Overview

Metric2024 Data2025 ForecastGlobal Stage Rental Screen MarketUSD 9.854 billionUSD 1.7 billionEurope & U.S. Market Share30%28%Asia-Pacific Market Growth Rate15%18%Mini LED Penetration Rate10%20%Chinese Companies' Overseas Sales Growth10–20%25–35%